SUFF STUDIO

504/GWT

Multidisciplinary Creative Studio

We are SUFF, and we create aesthetic values for 
products, brands, and companies worldwide.

As a multidisciplinary studio, we take responsibility for "building the face" of your product and shaping the creative direction of your company.


Worldwide / Based in Berlin, Paris, Kyiv



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07 Food Strategy / identity

Berlin / April 2024

Kyiv
April 2024

Team:
Art Direction / Denis Polyakov
Graphic Design / Denis Polyakov Food Strategy is a project based on principles such as sensitivity, transparency, simplicity, and conciseness in the products they release. It also upholds values like conscious approach, clarity of mind, and responsibility for the state of body. 

Identity and Design System:
We decided to create a typographic logo. During the process, we realized the need for a mark to serve as a symbol of quality, which the brand would use on products and as a symbol for the community.

In the logo, we depicted an oval symbolizing life with an arrow inside, representing strategy. The primary message is that the font extends beyond boundaries.

In the design elements, we continued the theme of the environment as a symbol of strategy, incorporating it into the core principles and values of the brand.

Colors in the identity are used exclusively in a radial gradient, symbolizing the aura of the products. The color depends on the contents of the product box, serving as a distinctive feature for quick identification.

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