SUFF STUDIO

504/GWT

Multidisciplinary Creative Studio

We are SUFF and we create aesthetic values for 
individual products, brands, and entire companies worldwide. 

As a multidisciplinary studio, we take 
responsibility for “building the face” of your product, 
as well as creating creative companies.

Worldwide / Based Berlin / Paris / Kyiv


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04 Yamaso / identity

Kyiv / December 2022

Kyiv / December 2022

Shoot / Aryna Ostapenko
Art Direction / Denis Polyakov
Graphic Design / Denis Polyakov
Copywriter / Masha Aletdinova

IDENTITY, STRATEGY, ART DIRECTION,
PHOTO SHOOTINGYAMASO — identity project for a Ukrainian futuristic clothes brand. 

IDENTITY, ART DIRECTION

Its concept is technology, unconventional silhouettes and experimentality. 
The brand's main mission is to fight against the stereotypes of "how people should look'' 
and help to reveal one's individuality.  

LOGO CREATION: 

A brand's logo is its own name. 
In this case, we wanted people to associate the "letter combinations" with the brand, not with an "object".
The inspiration for the collections was found in Japanese fashion and culture — asymmetrical cuts in a futuristic style showed this to us.  So we again turned to minimalism in all aspects: colors, fonts, shootings, shapes — as is usual for the Japanese way.

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