SUFF STUDIO

504/GWT

Multidisciplinary Creative Studio

We are SUFF and we create aesthetic values for 
individual products, brands, and entire companies worldwide. 

As a multidisciplinary studio, we take 
responsibility for “building the face” of your product, 
as well as creating creative companies.

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01 Kasuteira / identity

Berlin / February 2023

Berlin 
February 2023

Art Direction / Denis Polyakov
Team:
Shoot / Alina Riabenko 

Graphic Design / Denis Polyakov
February 2023 Redesign of the Kasuteira project, 
a dessert brand with japanese aesthetics.
The kasuteira project is aimed at refreshing a brand specializing in making desserts from matcha. to create perfect flavor combinations in this project, matcha produced exclusively in the Uji region, renowned as the birthplace of the highest-quality tea in japan, is used.

As the foundation for the logo and corporate elements, the map of the city of uji, located in the kyoto prefecture, was chosen. this was done to emphasize the history and origin of the raw materials used in kasuteira products.
Ultimately, the kasuteira brand redesign project is intended to enrich the consumer experience and strengthen the brand's connection to japanese culture and high-quality ingredients.

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